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About the Role: 

Brightline brings virtual behavioral and mental health care to families, when and where they need it. We are seeking a Sr. Marketing Manager to join our marketing team and work closely with Partnerships and Client Success. In this role, you will be responsible for driving the member marketing efforts through our key partners as well as a segment of our enterprise accounts, focusing on the employee health and wellness space. As the Sr. Marketing Manager, you will utilize your expertise to leverage proven marketing approaches to achieve member growth and hit key success metrics, and collaborate with partners to maximize available marketing opportunities. 

Why You Are Excited About Us: 


  • You will establish collaborative working relationships with Partnerships, Customer Success, Product, Data Science, and Marketing teams to ensure seamless alignment and execution of marketing strategies for Partnership and select Enterprise channels.

Strategic Mindset: 

  • You will become knowledgeable about our partners’ and select enterprise segments’ activation rates and associated marketing engagement efforts, providing explanations about activation performance by account and segment and leveraging insights to improve future performance.

Data Driven, Analytical Thinking: 

  • You will utilize dashboards and data to track activation performance and other key performance indicators (KPIs), leveraging data-driven insights to inform decision-making and optimize marketing strategies.

Dynamic Decision-Making and Action-Orientation: 

  • You will lead planning with key partners to execute campaigns for marketing driven member acquisition efforts, ensuring a robust, cohesive, and scalable approach that aligns with organizational goals and plans.

Resourceful and Situational Adaptability: 

  • You will orchestrate multiple activities simultaneously to accomplish a goal and use limited resources efficiently to get things done. 
  • You will adapt your approach to match the shifting demands of our organization.

Why We Are Excited About You:

  • You have seasoned experience developing and executing marketing campaigns to drive member growth.
  • You are comfortable juggling many demands and details, and can diplomatically influence your different stakeholders to align on a set of priorities.
  • You have experience developing and implementing engagement strategies for large enterprise accounts.
  • You are comfortable working with cross functional teams and are not afraid to roll up your sleeves or project manage complex processes in order to get things done in a timely manner.
  • You use available data to back up your recommendations. You have a strong orientation to reviewing data, digging deeper into areas that may need more discovery, building business takeaways based on data.
  • You have created and presented business case presentations to senior management.
  • You have strong industry experience in benefits providers, employee health and wellness, health plans, or related commercial spaces.
  • Experience in growth marketing or client success roles will help someone succeed in this role.

Total Rewards


  • Medical + Dental + Vision + Disability + Life Insurance 

Time off:

  • 14 Paid Holidays + Flexible PTO + Sick Days + Parental Leave 


  • Learning and Development Reimbursement
  • Health and Wellness Stipend
  • Home Office Reimbursement

Financial Wellness:

  • 401k
  • Stock Options


  • Remote, community-focused culture
  • Company wide meditations
  • Group workouts hosted by Brightline employees!
  • Company Offsites

Compensation Philosophy:

  • At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $108,000-$162,000.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon. We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected. 

About Brightline

Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive. 

Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.