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MBA Marketing Intern

Redmond, WA

Overview

Come build community, explore your passions and do your best work at Microsoft with thousands of University interns from every corner of the world. This opportunity will allow you to bring your aspirations, talent, potential—and excitement for the journey ahead.

 

A Product Marketing Manager Intern defines and directs business and market strategies for driving customer value, growth and retention aligned to product vision. Serves as the Direct Responsible Individual (DRI) accountable for product revenue and key priorities, leading across the matrix. Identifies opportunities and defines marketing strategies for thought leadership, customer acquisition, adoption & renewal. 

 

A Market Research Manager Intern designs and drives Market Research and corresponding strategy in support of business outcomes and impact. Creates research designs, which includes sourcing, analytics, and research program management, as well as understanding audiences and ensuring appropriate representation for research.

 

A Media Marketing Manager leads paid media plan development, execution, measurement and optimization across all media channels globally. Leads all media partnerships, branded content, and product placement. Produces measurement and learning plans across the publisher landscape and in partnership with the Research and Insights teams and data analytics team. 

 

At Microsoft, Interns work on real-world projects in collaboration with teams across the world, while having fun along the way. You’ll be empowered to build community, explore your passions and achieve your goals. This is your chance to bring your solutions and ideas to life while working on cutting-edge technology. 

 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Qualifications

Required/Minimum Qualifications

  • Currently pursuing Master of Business Administration (MBA) degree.
  • Must have at least one semester/year of school remaining following the completion of the internship.


Additional or Preferred Qualifications

  • Demonstrates interest by continuallly evolving craft of marketing. 
  • Ability to deliver results in a fast-paced, ambiguous environment. 
  • Ability to manage complex projects with multiple stakeholders. 
  • Verbal and written communication, analytical and presentation skills.

 

The base pay range for this internship is USD $5,390 - $10,810 per month. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $7,020 - $11,790 per month.


Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-intern-pay

 

 

 

 

#NBMBAA

Responsibilities

Intern Responsibilities 

 

Product Marketing Manager Intern

  • Begins to compile and evaluate market intelligence and customer data to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a product and/or solution; uses insights to story tell.
  • Engages with customers, partners, and the field to understand customer needs and identify investment priorities. Partners with Software Engineers to analyze customer needs and market user research to help shape recommendations for the product roadmap.
  • Learns to define the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy.
  • Helps others identify and direct marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Collaborates with others to identify target customers and define and execute the strategy for the end-to-end customer journey. 

Market Research Manager

  • Contributes to the conversation for decision process. Communicates with stakeholders and reviews current data. 
  • Supports team members working with stakeholders to clarify the information and intelligence needed to answer specific business problems. 
  • Supports synthesis and creation of key reporting outputs while supporting senior members of the team with communicating issues and opportunities. 
  • Builds relationships with members of the team to promote successful project completion. 

 

Media Marketing Manager

  • Develops and applies a deep understanding of media models. Supports team members in articulating the benefits of media models to internal and/or external partners.
  • Partners with Global Media campaign lead and/or directly with Product Marketing teams to contribute to holistic marketing campaigns that are inclusive of search engine marketing (SEM) and include multiple key performance indicators (KPIs). 
  • Provides insights, facilitates data-driven testing and learning, and develops ways to optimize media campaigns. Partners across other Microsoft analytics teams to provide key insights to help with Microsoft campaign planning.
  • Monitors live performance of campaigns, makes optimizations as appropriate, and delivers status reports to stakeholders. Coordinates with internal creative stakeholders required for successful campaign execution.