Snap Inc. focuses on enhancing communication and self-expression through technology, primarily in the social media and augmented reality markets. Its main product, Snapchat, is a multimedia messaging app that allows users to send photos and videos that disappear after being viewed, along with features like Stories and Discover for sharing content. Snap also offers Spectacles, smart glasses that capture video and photos from the user's perspective, integrating with Snapchat. Unlike competitors such as Facebook and Instagram, Snap targets a younger audience and generates revenue mainly through advertising within the app, including Snap Ads and Sponsored Lenses. The company's goal is to empower users to express themselves and connect with others in a fun and engaging way.