Gusto provides payroll, benefits, and human resources solutions specifically designed for small to medium-sized businesses. Its platform allows users to manage payroll processing, employee benefits, and HR tasks in one integrated system, making it easier for businesses that may not have extensive HR resources. Gusto operates on a subscription-based model, offering various pricing tiers to accommodate different business needs, from startups to established companies. This flexibility in pricing helps Gusto stand out from competitors by catering to a wide range of clients. The company's goal is to simplify the management of employee-related tasks, allowing businesses to focus on growth and improving employee satisfaction.