Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The company offers services such as website design and development, digital marketing campaigns, social media management, and data analytics. Their approach focuses on simplifying complex digital challenges to deliver user-friendly solutions tailored to each client's needs. Critical Mass differentiates itself through its collaborative method, working closely with clients to co-create impactful solutions and leveraging creative partnerships and brand collaborations. The company's goal is to foster creativity and innovation, not only through their bespoke services but also via programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent in the industry.